EDISON, NJ, UNITED STATES, October 14, 2026 /EINPresswire.com/ — Truly Indian, the U.S. retail brand of ADF Foods, today announced the nationwide launch of its frozen Indian Street Wraps at Kroger stores across the Mid-Atlantic, Southwest, and West regions, bringing the bold flavors of Indian street-food to the grocery aisle in a convenient ready-to-heat format.
Truly Indian Street Wraps are the perfect solution to today’s on-the-go lifestyle, delivering a complete meal with each serving. Often described as an “Indian burrito” or “Kathi roll”, each wrap starts with a roti flatbread which is hand-rolled the traditional way: pressed, folded, and hot off the grill before it is filled with unforgettable layers of flavors that burst in your mouth.
The Truly Indian Street Wrap lineup includes:
Paneer Tikka Street Wrap (Paneer & Green Pepper)
Tandoori Aloo Street Wrap (Tandoori-Spiced Potato)
Aloo Gobi Street Wrap (Spiced Cauliflower & Potato)
Hand-crafted in India using time-honored techniques and authentic Indian ingredients, including fresh Indian paneer, Truly Indian Street Wraps bring the flavors and aromas of India’s beloved street food in a portable single-serve meal. The wraps are vegetarian and are certified Kosher, Halal and glyphosate-free. The Roti is made with whole grain wheat instead of white flour, making it a healthier alternative to naans or parathas. Each wrap is packed with protein, fiber, and wholesome vegetables to deliver a satisfying, nourishing meal matched with bold flavors.
Ready in just 90 seconds in the microwave and then crisped in a pan for a golden finish, they make the perfect quick breakfast, easy on-the-go lunch, or delicious appetizer when sliced into three bite-sized pieces. With no shortcuts, no fillers, and no compromise, each wrap celebrates generations of Indian culinary tradition while meeting today’s demand for convenient global cuisine.
Available in Kroger’s frozen aisle with a suggested retail price of $2.79 per wrap, Truly Indian Street Wraps offer shoppers an approachable way to discover real Indian flavors at home. “Truly Indian’s mission is to bring the real, wholesome foods of India directly to the table while preserving the traditions, craftsmanship, and communities that make them special,” said Rasa Kumar, Senior Vice President of Truly Indian. “All foods are handcrafted in India with love, using 100% Indian ingredients that support generations of culinary expertise, local farmers, and communities. Truly Indian is excited to partner with Kroger to introduce more families to these handcrafted meals, drive incremental growth in the frozen aisle, and continue expanding opportunities for consumers to ‘taste the real India.”
Every Truly Indian product is made fresh in India using traditional recipes, simple ingredients, and time-honored cooking techniques. From frozen Naans to Indian Street Wraps and shelf-stable favorites, the brand is committed to preserving India’s rich culinary heritage while making bold Indian flavors more accessible to consumers across the United States.
For sales inquiries, please contact:
Rasa Kumar
Senior Vice President, Truly Indian
Rasa@adf-foods.com
About Truly Indian
Truly Indian is the U.S. retail brand of ADF Foods, a fourth-generation family-owned food company founded in 1932. The brand brings real Indian flavors to American grocery shelves through frozen and shelf-stable foods crafted in India using traditional techniques, simple ingredients, bold flavors and time-honored recipes. Truly Indian products are available nationwide across natural, conventional, and club retailers.
About ADF Foods
Founded in 1932 in Mumbai, Indian, ADF Foods is a fourth-generation family-owned food company and a global leader in authentic Indian cuisine. Vertically integrated with 3 state of the art manufacturing facilities and with a portfolio of more than 400 frozen and shelf-stable products available in 55+ countries, ADF Foods is dedicated to preserving India’s culinary traditions while bringing authentic flavors to consumers around the world.
For more information, visit www.trulyindianfoods.com.
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Rasa Kumar
Truly Indian
rasa@adf-foods.com
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